gdpr can i email potential customers

Companies can only send email marketing to individuals if: The individual has specifically consented. In addition, marketers will be obliged to ensure that users can access their personal data at any time with options to remove their consent to the use of their information. Pre-ticked opt-in boxes will no longer be regarded as a valid form of consent. GDPR violations can carry huge fines – up to 20 million pounds or 4% of your global revenue, whichever is higher. So let’s run through examples for data processes and legal basis to clarify how you can process customer data: The simple one first. Review existing talent pipelines. The unsubscribe process under GDPR needs to be clear and simple. You can send marketing emails to potential customers who consented to get them from you. If you are using Gmail, then you can assume that your data is being held in, or passing through, or accessible from the USA. A good marketing email should ideally provide value to the recipient and be something they want to receive anyway. As per the existing regulations, email marketers are only permitted to send emails to their previous clients or those that opted in to receive such emails at the time they were signing up to the organization’s mailing list. Here’s the but... you cannot send them marketing email. Make sure it’s freely given (nothing pre-ticked or assumed) and that you provide information on how to revoke consent. If someone has shared your email and is now marketing to you without your consent, it IS a GDPR breach and you can respond to them asking for an erasure request (request to get your data deleted). The new law allows email marketers to only send emails to customers who actively opted in for electronic communications. But, that doesn’t mean we are not open for a brew!If you’d like an inbound marketing chat over coffee, reach out via email. 19th Jun 2018 10:47 GDPR has really put a stop to sending unsolicited emails to ‘potential’ clients. You cannot switch around as you please (more detail on this here). The concept of double opt-in emails is also becoming more important. You may contact your customers about the contract and any information they need around this. They may have downloaded an ebook or other resource, and during this process consented and opted-in to receiving marketing email from you. This law also looks set to curb the menace of data exploitation for marketing purposes. For customers, we are looking at three potential lanes: Consent, contractual necessity and legal obligation. If you do good inbound marketing, you will likely have recorded consent and opt-in from your customers to contact them via marketing email while they were still a lead. Sales & Marketing are eager to upsell and cross-sell to customers and this is another data process - sending marketing email. GDPR. You can do this by preparing standard forms that provide all information required by GDPR and ask candidates to sign. The short answer is that you’re not. Prior to the introduction of the GDPR, companies would be prudent re-assess their consent mechanisms to ensure that they are detailed and precise in their nature, are prominently displayed, and facilitate easy withdrawal. You can send marketing emails or texts to companies. How customer data moves through your contact center will determine your compliance path. Every email marketers should ensure a proper way for their contacts to unsubscribe, in order to be compliant for the EU GDPR. The simple answer is YES. This directive will be replaced with a European law soon as well, we’ve written about that topic here and here. The law treats such emails as spam which could … So a data subject (i.e. The company doesn’t understand that consent to process personal data (GDPR) is different from opt-in (ePrivacy Directive) and the rules that come with this (e.g. However, the company may not contact the customer about the dishwasher offer coming up in June (unless they have opted in and given consent to do so). For this legal basis money has to have exchanged hands, it’s not an option for free services or products. Therefore, much indicates that e-mail marketing is allowed without consent, at least for existing customers. You may have to hold onto contracts, invoices, etc., for legal reasons. In the next section, we’ll discuss how to make sure your email marketing list complies with GDPR requirements. This provision aims to ensure that users have as much control over the use of their personal data as possible. Opt-in is not the same as consent. Before we dive into consent, let’s take a step back. GDPR didn’t make the sky fall on Friday, 25th of May but it certainly caused an influx of myths, scaremongering and emails looking for our consent. Legitimate interest may seem like a silver bullet, however, you need to have all your legal Ts crossed and Is dotted otherwise you could get into real trouble (more on this from the ICO here). The EU is in the process of replacing the current e-privacy law with a new ePrivacy Regulation (ePR). So you are all set to send marketing emails as well as talk to customers about their purchase. allow you opt-out etc). © Copyright 2017 - Business Brew - Privacy Notice - Sitemap - Terms & Conditions. The result: Lots of emails looking for consent that were unnecessary and in some cases even illegal. However, keep in mind that the GDPR applies to more than just your email marketing, and includes your website itself. Data controller = the business processing personal data (email addresses, location, names etc) So for existing customers who have not removed consent for marketing, can I use existing soft opt-in rules to email them with details of your marketing services and consent options, remembering they must be GDPR compliant, so an affirmative action, freely given, informed and not ambiguous. It does require a bit of work, putting together good quality content that non-clients might be interested in. A lot of times these are just extremely judicious customers, but it’s also possible that come Friday (May 25, when the GDPR becomes enforceable) there will be some unscrupulous types that will be probing for potential issues they can exploit. A basic example to illustrate: A kitchen appliance company has sold a freezer to a customer. In the run up to closing a contract and while fulfilling a contract / ongoing sales relationship, you are in your right to create a data process for handling customer data. The European Union’s approach to online privacy sets new requirements for communications between email marketing companies and their existing customers. The GDPR is not about cold emailing. For example, I research and find the contact emails of my potential customers to send them sales emails. Union ’ s take a step back brands to seek consent separately from Terms... Out the latest blogpost about how you can ’ t be able to contact my customers a similar service support! Although it has amended the definition of consent for marketing purposes should use ‘. Emails you need to comply, gdpr can i email potential customers ’ ll discuss how to make more! Lots of emails looking for consent that were unnecessary and in some cases even illegal although it amended... 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